About

Haboo Equestrian was founded by Olivia Hinz, a lifelong horse lover determined to challenge the industry standard. Frustrated by the high price tags often attached to equestrian apparel, without a true reflection of quality, Olivia set out to create a brand that strikes the perfect balance. She believed riders shouldn’t have to choose between affordability and premium craftsmanship. 

Olivia’s journey to launching Haboo Equestrian was deeply personal. After experiencing a personal loss of a close loved one, she was inspired to take a leap of faith and pursue the dream she had always thought was out of reach, building her own equestrian brand. Her experience with death at such a young age gave her the drive to create something meaningful, knowing that life is too short to wait for the “perfect time.”

More than just a brand, Haboo Equestrian is built on passion, resilience, and an unwavering commitment to quality. Every piece is thoughtfully designed to elevate the rider’s experience, ensuring comfort, performance, and style, without the excessive price tag.

A huge part of bringing that dream to life was thanks to her partner, Reilly. From the beginning, he believed in the vision and gave Olivia the encouragement she needed to take the first step. With his background in the media and marketing industry, Reilly helped shape the identity of Haboo from the ground up. His support, skills, and creative direction made the early stages possible.

Today, Olivia and Reilly work side by side, combining their strengths to grow the brand together. Reilly’s creative eye and relentless dedication continue to shape the visuals behind Haboo.

Without him, none of it would’ve happened. His belief made the dream feel possible and his talent made it real. And together, they’re building something bigger than just a brand.

They’re building a legacy riders can believe in, one that’s ready to be seen, worn, and loved by equestrians around the world.